Thursday, September 29, 2005

free marketing

How many times you have experienced the annoyance from the price tags ? they are lesser menace, when compared to other devilish things. With some difficulty, you can cut them off. what about stickers ? Anything and everything you buy from almost any of the stores has a price label stuck to it in the prominant place. That too in a heavy duty gum, you cant neatly pull that out. If you try to pull it out, it tears into layers and leaves a gum mark.

What is the purpose of a price label ? the salesmen and the buyers need to refer it for the price. thats all ! so the stickers should be in place for say 2 months, by that time it will be sold out. then why do they have to put such strong adhesives to it ? Do they expect that it will serve any marketing purpose ?

Sometime back, i needed a small mirror. The local store had a few mirrors, But they had this stickers exactly where you are supposed to see your face ! Defeating the whole purpose of the mirror. i could see my right eye but not the left eye. the sticker covered it. why dont they, for heaven's sake, put that behind the mirror ? or atleast use a gum which leaves no marks ?

I know what those guys would be thinking.

If i put that in on that plane, every day the customer will see it and remember what a nice guy I am to make such a nice mirror for him. he paid for it, true, but that does not reduce my niceness. And when ever he hears someone talking about mirrors he will suddenly remember my brand name and refer my product to them. word of mouth publicity ! so if 1 person will tell that to 3 people, they will in turn say to 9 people.... hmmm.. we will need to make more mirrors to meet the demand !

agreed, they can put there brand name on their product.but where ? what size ? Have you seen Ashok Leyland buses, they have it written in big bold font in the front. Why dont they put their name in small font some where at the back ? Are the customers bound to give them free publicity ?
If you take your car to a service station, they will, even with out asking for permission, put their sticker on to it. Even If i leave special instructions, "no stickers on my car", it will have a big sticker in the prime center, when it comes back. I promptly clear it with a blade.

Like wise in computers, some people think we turn on the computer just because we love to use their products. for eg M$. have you seen that dirty messy toolbar which comes on the top of ur desktop ? with links to office apps ? Which will take all troubles to stay in place even if you are playing a game in full screen mode ?

if you try to close it, they will conveniently provide you with a small confirmation message. If you answered that correcly at the first trial, may be you should take a test for Super Brilliance !

Even yahoo messenger. If you sign out, they suddenly will prompt you with a sign in dialog box !
Do they think the user accidentally signed out ? you signed out ? and you Dont want to sign in again ? you should be kidding ! how long can a person survive without logging into our messenger ?

its high time the applications gave some respect to the users. and the manufacturers to their customers.


Post a Comment

Links to this post:

Create a Link

<< Home